Dark Patterns (4/5, Almost Friday)
Today’s example is from an organization that I deeply respect for its professionalism.
Last week Guardian News & Media sent me a marketing email that caused me to believe that something had changed in my email subscription settings, while, in fact, I haven't been a subscriber since April 2016.
P.S. I’ve decided to dedicate this week’s posts to “Dark Patterns”. Dark Patterns are carefully crafted features/tactics that trick users into doing things that they might not want to do, and which benefit the business in question.
• My Linkedin post: