Nikos Pappas • Crafting Digital Products & Impactful Experiences
Nikos Pappas • Digital Product Designer

Notes on UX

This blog is about documenting interesting ideas, opinions and findings around user and customer experience, product design, design tools and processes.

Consider Brand's Impact

"It’s important to consider to consider the conceptual model surrounding a business strategy. What is the business strategy? What is the strategic role of the brand in supporting that strategy? How critical is it? Is price competition the alternative to creating and leveraging brand equity? What impact will that have on profit streams going forward? Management guru Tom Peters said it well:

“In an increasingly crowded marketplace, fools will compete on price. Winners will find a way to create lasting value in the customer’s mind.“

"

  Old > New  At Home Run we deliver groceries from UK's favourite supermarkets, but including another brand in our update SMS wasn't helping us either to gain top-of-mind-awareness or to distill the brand associations that we have developed over the years.

Old > New
At Home Run we deliver groceries from UK's favourite supermarkets, but including another brand in our update SMS wasn't helping us either to gain top-of-mind-awareness or to distill the brand associations that we have developed over the years.

So, how do you leverage your brand's equitity while crafting customer experiences? 

#brandequity
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Read more on https://www.prophet.com
An article by David Aaker