People are creatures of Emotion
"When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bustling with prejudices and motivated by pride and vanity"
- Dale Carnegie
Found in an article by Eugen Eşanu, Designer & Founder of Laroche.co and host of Laroche.fm
Read more at the following link https://uxplanet.org/product-design-expectations-vs-reality-2e5b24473dc5