Craving technology-driven experiences
Reading "The myth of human-centered design," I thought that I couldn't disagree more with the author on what Don Norman's "human-centered design" means.
According to Norman, "human-centred design" is about "making technology work well with people". Hence, it's not about who comes first, people or technology, but instead, it's about "how we can build a bridge between human capabilities and technology".
However, I also couldn't agree more with the fact that people indeed crave experiences that are driven by technology:
"All of the critical ways we define ourselves are being changed by our relationship to technology. To suggest that technology must be designed strictly around what people want is missing the central theme of our time: We crave experiences that are driven by technology. And from this, technology has become inseparable from who we are, and from any notion of what we want."
Read more on: fastcompany.com/90208681/the-myth-of-human-centered-design
An article by Mark Rolston