Product image galleries break out of the carousel
“There is simply no comparison between scrolling through six lovely images and seeing the product from every angle, and clicking staccato-like through a series of tiny thumbnails in a left hand side carousel.
The new Nike product page is all about showing off that trainer. Adidas is no disgrace, this thumbnail carousel is pretty much the default for all ecommerce product pages. Nike used to use it, too (check it out here).
Where the new imagery layout really comes into its own is where autoplaying video is part of the image tiling. Here’s an example (I’ve only captured a very short loop of the video, it is actually much longer).” (Ref: Why Nike’s refreshed product pages improve CX (& beat Adidas) | By Ben Davis • March 4th 2018)
And this is how “video is not anymore a single explainer video on top of your home page. This is how video became a continuum embedded in the customer journey. Go to any other website, app, or social feed from one of the digital unicorns and the use of video transcends the typical boundaries. You see motion graphics interacting with content; delightful micro-narratives explaining key features; animation merging with UI elements; even self-generated videos incorporating real-time data.” (Ref: Move over, UX. A new movement is here | Yann Lhomme • Jul 26, 2018)
Read more on: https://econsultancy.com/why-nike-s-refreshed-product-pages-improve-cx-beat-adidas/ & https://www.invisionapp.com/inside-design/video-experience-vx