Nikos Pappas • Crafting Impactful Digital Experiences
Nikos Pappas • Digital Product & Service Designer


This digital notebook is about documenting interesting ideas, opinions and findings around user and customer experience, product design, strategy, processes and tools.

How Expensify acquired tons of new users - a CX case study by Louis-Xavier

This is a slightly different CX case study by Louis Xavier. who decided to do a teardown of Expensify's $5M Super Bowl ad customer acquisition flow.