Great for Women
Building a series of DTC products that focus on women well-being
Athens, Greece • 2019 - 2020
The Great website, web app, and Facebook automations are finally live (2020)! Explore more on greatforwomen.com
My role at Great for Women
I led all the product-related research activities to shape the product strategy, in a part-time consultant capacity. From in-depth interviews, to pricing strategy surveys and usability testing, we deployed a vast range of research strategies to define what an excellent customer experience would look like.
About Great for Women
Great for Women is a women-founded and women-led greek DTC startup. The founder, Vicky Kaya, has a very unique view on what women empowerment and “well-being” should feel like. She believes that “no to-do’s & no stereotypes” can derive who you are - “every woman os amazing the way she is”. The first product of Great for Women is a multivitamin that is tailored to modern, active women needs.