My role at FTI Group

Senior Product Designer, Group • Youtravel.com

• Crafted digital experiences for an international audience of thousands of tour operators and travel agents that FTI’s bedbank IBE (Internet Booking Engine), Youtravel.com, supplies with accommodation, transfer, and excursion products

• Led and coordinated the Service Design and the User Experience research activities across key locations and markets, such as Dubai (UAE), London (UK), Malta and Orlando (US), to ensure that all target audiences’ needs are considered and addressed

• Improved the conversion channels on Youtravel.com by designing experiences around our users' needs and wants. For instance, by taking a closer look at how users use our search module, we were able to decrease the average search time (per task) from 21.2sec to 5.35sec (-74.8%) and to minimize users' average number of attempts to find what they are looking for from 3.4 to 1.8 (-45.9%).

• Advanced room search efficiency by tailoring results to user needs. A great case in point is a room-recommendation module that we have introduced in early 2021. The module includes one main room suggestion (single room or combination) and two secondary room suggestions (single room or combination). After its release, 48% of the bookings made include the main suggested combo, 38% include one of the secondary suggestions, and merely 14% of the bookings include rooms or room combinations that weren’t directly available through our suggestion mechanism

• Deployed monitoring tools and established processes that provide a clear overview of customers' overall experience with Youtravel's IBE so that our agile teams could be able to promptly detect swifts in the market and/or user behavior and respond promptly

About the FTI Group & Youtravel

The FTI Group offers travel experiences in 120 destinations, escorts more than seven million guests annually, and employs more than 10,000 tourism specialists worldwide. FTI owns various tourism-related brands, and among them Youtravel (FTI’s very own bedbank) has a prominent place. Thousands of Tour Operators and Travel Agents, from all around the world, visit Youtravel.com on a daily basis to make new hotel, flight and excursion bookings and amend existing ones.