Crafting Impactful Digital Experiences
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Pop Market - Quick Commerce • 2021

 

Pop Market

Defining what an outstanding quick commerce experience means
Athens, Greece • 2021

 

First version of the PoP app. Find out more on popmarket.gr

 
 

My role at Pop Market

I led the before-launch UX research activities for Pop Market's consumer mobile app, working directly with the founding team in a part-time consultant capacity. The outcome of this collaboration resulted in an enhanced user experience that supports business objectives.

About Pop Market

Quick commerce has grown significantly over the last few years and Pop Market is the now the fastest service in our neighbourhood. Pop market is an athens-based startup is backed by an experienced team and various investors that aims to deliver your groceries in 15 mins. In October of 2021, Pop Market raised $3.5 million in seed financing to push its vertically integrated, dark store-based on-demand grocery model in a country where it says online grocery shopping remains largely untapped.